While it’s no secret music and fashion have gone hand in hand, one must look with a discriminating eye at the differences between clothing inspired straight from the vibrant culture of underground movements and the mainstream’s attempts to mimic this kind of authenticity.
In 2003, three longtime friends, Mike, LD, and Warren, were thinking about putting together a business that not only reflected their camaraderie, but also their passion for music and the lifestyle that runs in synchronicity with it. These New York natives decided to start a clothing line that represents both their stylistic and artistic interests and, like a mirror, would reflect what was happening within the scene today.
What they came up with was Pitchfork New York Hardwear– one of the fastest growing clothing lines affiliated with underground culture.
As 2009 shifts into high gear, Pitchfork has become one of the most sought after brands of streetwear to grace store shelves in quite some time. Underground music fans with a penchant for fashion have taken notice of Pitchfork’s clothing line ever since it began its operation only a few short years ago.
According to Mike, “We wanted to come out with a product that people from the music scene and our lives could relate to. We create styles that we would wear ourselves and I think that says something about the validity of our company.”
While Pitchfork’s primary goals have remained the same, the company takes pride in its steady growth and constant refinement, which have helped turn heads and improve sales on a continual basis.
“Our main goal is to grow—we have no limitations.”
As Pitchfork continues to evolve, look for the company to remain firmly entrenched in the roots of its inspiration in the first place: underground music—a sure sign that these trend setters are focused on authenticity.
Pitchfork was started with $300 and is now recognized worldwide. From Hip Hop thugs to Metalheads to Punks, there is gear for everyone. Look for the newest 2009 Pitchfork clothing designs today available at pitchforkny.com with more to hit the streets soon!